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			<title>Vacancy</title>
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			<description>Vacancy</description>
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				<title>Digital Marketing Manager</title>
				<link>https://www.talentzoneconsultant.com/job-openings-for-digital-marketing-manager-bangalore-961433.htm</link>
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				<pubDate>Mon, 01 Mar 2021 00:00:00 +0530</pubDate>
				<description>•	Lead the strategy and execution of all online lead generation for both B2B &amp; B2C businesses.
•	Manage marketing campaigns for multiple digital media channels like google, Facebook, LinkedIn, YouTube, Instagram etc
•	Define, plan, and execute campaigns across multiple digital channels including organic search, paid search, display/retargeting, paid social, etc. that results in qualified lead generation/sales conversion.
•	Coordinate with the content team on new content ideas; how to distribute and promote content, and how to use existing content differently and more effectively for the opportunity creation.
•	Holds direct responsibility for driving traffic, conversion, and ROI for all digital acquisition channels, including paid search, SEO, remarketing, display, email and social media.
•	Track and report on performance metrics with real-time data to continually optimize the digital marketing plans.
•	Work closely with the team to create &amp; drive strategy with the right prioritization of initiatives to deliver the highest returns on performance marketing spends for varied category brands.
•	Continuously track and measure campaign level, ad-set level, and ad level performance and come up with actionable insights.
•	Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and prepare performance reports.
•	Acquire insights in online marketing trends in the industry, best practices and keep strategies up to date.
•	Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations, and plans.
•	Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments, creating a strategic framework to set and evaluate goals for every campaign.
•	Manage all digital campaigns, from ideation to media planning to optimization and performance analysis.</description>
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